Why EVERY Page on your Website should be a Home Page.
How Many Home Pages are there on your website?
If you’re trying to attract visitors from search engines and getting them to land on your home page, you’re probably going to really annoy them.
The old method of having them land on your home page and then hunt around for what they want to find will probably make them leave your site.
Lets say you had a site about dogs. And someone was searching for information about dog skin diseases.
If they landed on the home page of your site and then had to search around for the information they wanted, they would not be too happy.
The increased power and effectiveness of search engines and websites mean that people expect to put a term into a search engine, click on one of the results, and start reading about exactly what they want to see.
So they’d expect to land exactly on a page that discusses the topic of dog diseases. This means that the selection of keywords, and writing content that precisely addresses that keyword, is vitally important.
So you should be constructing your site as if ANY page of your site is effective as your home page – with links, information, and contact details.
In these days of laser focussed keyword targetting, it is common for an entire page to be written just for one keyword phrase.
This is very difficult to maintain and update if your website is a traditional static type of site that has been created for you by a developer – but very simple if you are using something like WordPress as the engine that runs your website.
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Good post mate!! Keep ‘em flowing!
Thank you for another brilliant post. Bye, Grace Brownfield @ tinypocketpeple
Interesting read but i’m having some minor problems with the layout of the site, maybe it’s because i’m using Opera?
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Well, I would think that you would just reinstall the MSPhrase application.
regards,
Eric G.