How Many Home Pages are there on your website?
The old concept of having a main home page, and then links to many other pages to find what you want is the traditional way of building a website.
So if someone was searching for “ferrets as pets”, the link would take them to the homepage of a ferret site, where they had to hunt around – possibly through several layers of menus – to eventually find a page about having ferrets as pets.
However, the increased power and effectiveness of search engines and websites mean that people expect to put a term into a search engine, click on one of the results, and start reading about exactly what they want to see.
So they’d expect to land exactly on a page that discusses the topic of having a ferret as a pet. This means that the selection of keywords, and writing content that precisely addresses that keyword, is vitally important.
So you should be constructing your site as if ANY page of your site is effective as your home page – with links, information, and contact details.
In these days of laser focussed keyword targetting, it is common for an entire page to be written just for one keyword phrase.
This is very difficult to maintain and update if your website is a traditional static type of site that has been created for you by a developer – but very simple if you are using something like Wordpress as the engine that runs your website.
I normally do not leave comments but I found your post very helpful. Im new to building webistes and this gave me a good point to start from. I also bookmarked your post
Good post mate!! Keep ‘em flowing!
Thank you for another brilliant post. Bye, Grace Brownfield @ tinypocketpeple
Interesting read but i’m having some minor problems with the layout of the site, maybe it’s because i’m using Opera?
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