There are thousands of sales letters, forum posts, and gushing articles written about someone achieving the miraculous feat of being listed on Google’s Number One position for some keyword phrase.
The writer then usually goes on to say that this is especially miraculous, since there are several million other pages competing for that keyword phrase – and THEIRS is at the TOP!
Then come lots of comments from other people, congratulating them on this marvellous achievement.
Or you’ll see some dodgy Search Engine Optimisation company promising to “Get you to the top of Google in 7 days for only $99″
And the scary thing is that they CAN.
WOW! Order the champagne and dancing girls, it’s party time – because huge amounts of money will surely start flowing from Adsense earnings.
Well Sorry guys, but I’m going to pee on your parade.
Just the fact that you are on top of the Google listings is USELESS. Unless it’s for a term that a lot of people are searching for.
And because they say “Number 1 out of millions of pages” can also be misleading – because they will be giving you the number of pages in a broad match search, instead of an exact match search (Google these terms if you don’t know the difference.)
Now where was I before I started raving on – oh yes! -
Getting number one position on Google is DEAD EASY.
I’ve done this myself, by just making some posts on a few websites.
Go on – check it out if you don’t believe me. Do a search on Google for:
rex the performing ferret.
At the time of writing, the top 2 positions for this term are for an article on Hubpages which is MINE!! MINE!! MINE !!!!
So that must make me a search engine champion, who is about to make a squillion dollars !!!
Sadly, No.
Because being on the top of Google doesn’t mean anything in this case. Because nobody but me – and those who read my articles – will ever search for that term.
I’ve written a short report about keywords and how they work. It’s easy to understand, and will give you a good basic grounding in the topic.
You can download it at TheInternetBloke.com/Keywords.pdf
( There’s no email address, pint of blood, or anything required.. Just download it and read it. And you’ll never be conned by those dodgy SEO messages ever again.)
Cheers,
Eric Graudins.
Authors bio is coming up shortly.