How Many Home Pages are there on your website?
The old concept of having a main home page, and then links to many other subsidiary pages to find what you want was the traditional way of building a website.
So if someone was searching for “ferrets as pets”, they would arrive at the top level of a website about ferrets. They would then search through several layers of menus – to eventually find a page about having ferrets as pets.
Nowadays the increased power and effectiveness of search engines and websites mean that people expect to put a term into a search engine, click on one of the results, and start reading about exactly what they want to see. So they’d expect to land exactly on a page that discusses the topic of having a ferret as a pet.
This means that the selection of keywords, and writing content that precisely addresses that keyword, is vitally important. So you should be constructing your site so that ANY page of your site can serve as your home page – with links, information, and contact details.
For maximum benefit in search engines, you need to write a separate page that precisely addresses a couple of main keywords. This is very difficult if your website is a traditional static type of site that has been created for you by a developer – but very simple if you are using the Wordpress blogging platform for your website.
This "Internet Bloke" site is powered by Wordpress, and is an example of using every page as a "Home Page". Somebody could be searching for advice on Home Pages in Google, and end up here.
If they liked the information, they may look around a bit more and decide to sign up for my newsletter. I’ve made this as easy as possible – and they can do so from any page on this website.
The page also contains many other links that allow the visitor to find out more about me, to contact me, and to purchase goods and services.
The easier you make it for people to use your website, the more they will like it.
