I’ve personally broken most of these, and suffered the consequences.
I hope you learn from my mistakes.
1. Use your commonsense. Don’t believe everything you hear, read, or see.
2. Don’t authorise, buy, or sign up for ANYTHING unless you know what is, what it does, whether it works, and whether you need it.
LO,
Pretty well anything can be promoted successfully on the internet if you are creative about it.
Even if it’s unsexy and boring.
Exhibit 1: Blendtec
Consider the problem faced by Tom Dickson, founder of Blendtec.
He makes home blenders. Hardly an exciting item.
Here’s what he did to promote blender sales for his ailing company.
