big ass fans
Unlikely Internet Success Stories
LO,
Pretty well anything can be promoted successfully on the internet if you are creative about it.
Even if it’s unsexy and boring.
Exhibit 1: Blendtec
Consider the problem faced by Tom Dickson, founder of Blendtec.
He makes home blenders. Hardly an exciting item.
Here’s what he did to promote blender sales for his ailing company.
