I believe that in the not too distant future, google will put less and less emphasis on backlinks in determining the ranking of your website, and focus almost exclusively on the quality and content of your website in determining its rankings.

Why? Because the initial purpose of ranking by backlinks was to recognise that good sites would tend to provide links to other good sites. And also that it was the best indication that google had at the time.

The backlinking method has been totally bastardised by a deluge of dodgy backlinking schemes, methods, and tactics. For the last few years, people have been rewarded for building huge networks of backlinks instead of for creating good content.

Wake up and smell the coffee guys.
Google is getting better and better at rating the quality of a site based on the content of that site. It doesn’t NEED backlinks to tell it that a site has good content any more. Just read up on Google and their use of Latent Semantic Indexing

And I think that pretty soon, the quality of your content will be the primary ranking factor. And your gabillion backlinks from all sorts of dodgy article directories and link farm sites won’t be worth much at all.

So  if you think that backlinks are all that is necessary to get good search engine results, then I wish you all the best for the future.

regards,
Eric G.

Yellow Pages Vs. The Internet.

Your competitors could be making a killing from a tiny Yellow Pages Listing, while your hugely expensive  display advertisement becomes less and  less effective in generating  business for you.

What you are about to read will probably shock you, and then delight you as you realise that you can take advantage of something that almost none of your competitors know anything about. (more…)

There are thousands of sales letters, forum posts, and gushing articles written about someone achieving the miraculous feat of being listed on Google’s Number One position for some keyword phrase.

Big Deal. Getting number one position on Google is DEAD EASY. (more…)

Hi,
If you don’t know about Google Local search, prepare to be amazed.

Your fingers are still doing the walking, but these days it’s more likely on the internet than flipping through the pages.

Here’s a video I made which explains how Local Business Search works. (more…)