Those “get rich quick” merchants whose aim in life is to separate you from your money have an important role.

They collect the “Stupid Tax”.

Some people pay this tax forever.
And others “wake up”, learn how to identify it, and stop paying it.

I’d like to share this article with you.
The Role of Get-Rich Quick Merchants | Psychotactics Zingers

It’s by Sean D’Souza, who writes down to earth, commonsense, and inspiring things.
(He’s a great cartoonist too!)

These are a some of Sean’s rules for success:
- I started avoiding anything ‘instant.’
- I started avoiding anything that offered ‘tsunamis of customers’
- I started avoiding anything that had fancy cars, surfboards, planes, jets, boats.
- I started avoiding anything with graphics of cheque books and bank balances.

He also lives in New Zealand, but I won’t hold that against him

cheers,
Eric G.

Lots of people have an almost unnatural obsession with how their website looks.

Especially many web developers, who convince their clients to spend tens of thousands of dollars for award winning sites that are monuments to the skill and flair of the developer, but may not do much to improve the profits of the client.

Well, I don’t believe that the look of your website is that important, if the visitors REALLY are interested in what you have to say to them.

Sure it needs an effective navigation system so that visitors can find what they want, as well as contain content that is important to them.

But most of the other stuff is just eye candy.

My reasons for making these heretical statements are:

1. Nobody ever refused to read a letter from someone they love just because it’s on the “wrong” colour paper, or the writing is too large or too small, or it doesn’t have pretty pictures.

2. I recently saw a museum exhibition of wartime relics, which contained letters from soldiers written on toilet paper. The writing was small and hard to read. And then the paper was turned 90 degrees and filled with more lines of text.
Paper was precious.

And reading those letters was extremely difficult:  but I’ll be that none of them were ever screwed up and thrown away.

Because again, the readers were vitally interested in what they had to say.

The reason that there is so much emphasis on presentation these days is because a lot of people are saying basically the same thing, and they need to have the gimmicks to attract the attention of visitors.

That’s why I believe that if your content is good enough -  and you have the attention of your readers, the  look of your website isn’t that important.

cheers,

Eric G.

For the last couple of weeks, mega marketer Frank Kern and his army of affiliates have been pumping out message after message about his $1997 List control product.

You’ve undoubtedly seen the messages if you are on the mailing list of any of the members of the Guru syndicate.

Now, Frank has a reputation for selling out quickly – usually within hours. For this promotion, he has provided his usual build up of information and bonuses.

But after more than 2 days, emails are still going out promoting this product.

Ex car salesman Mike F. is flogging it hard.

Today, there’s an email from Frank himself that says;

Hey, Frank here with some cool news! Check it out:

List Control has been going so extremely well, I’ve decided to give one of my most requested pieces of content out to anyone who buys it.

It’s called the.$23.8 Million Dollar Swipe File-

Now, Blind Freddy can see that if this product had been going like his other launches, it would have sold out by now. He didn’t have to add additional bonuses because “they were going so well”.

I’m thinking that it’s not going well at all.

I’m thinking that people have had enough of these mega launches for these hugely expensive products, with all the hype, glitter, affiliate bonus frenzy, and all that.

The punters seem to be keeping their wallets closed.

Or have they come to the conclusion that the product is a Frankified version of stuff that’s most likely available elsewhere on the net at a much lower price, or for free?

What do you think? cheers, Eric G.

I’m very attracted to people who have commonsense, and Perry Marshall has got lots of it.

I read his newsletters I read as soon as they arrive in my inbox.
Today’s is a beauty. Perry looks at the problems of education systems.

The ones that prepare our kids for the world.

He comes to the conclusion that there’s something really wrong with systems that take 13 years to take our kids to a level which barely qualifies them for a $7 per hour job at a fast food store.

But it’s also an inspiring article.
Read it and let me know if you agree.

The gigantic horrible lie about education

regards,
Eric G.

Hi,

I case you haven’t noticed, video is the new “Wunderkind” of the internet , and it will make you money, cure cancer, and grow back your hair.

Some people use video very well. Others – err – don’t.

Warning: RANT ahead.
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Keeping track of all the passwords you use for the many internet sites you visit is a real problem.

For the past few years, I’ve used RoboForm – which is regarded as the best password manager and form filler available.

I recently stopped using it. Here’s why.

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It’s probably NOT YOU!

To discover who is in charge of your online business, here’s the worlds shortest quiz.

It only has one question, and you might not like the answer.
The question is:

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In the “Real World” we are easily able to analyse situations and generally make good decisions.

For example:

The transport driver next door buys a new truck, which allows him to increase his profits by 50%. Do we go out and buy a new truck so that we can increase OUR income? Of course not.

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A local neuroscientist leading a team of 10 people in groundbreaking Altzheimer’s research has lost 6 months of research data and analysis.
Because his laptop was stolen. And he had no backup of the data.
http://www.themercury.com.au/article…ania-news.html
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I’ve personally broken most of these, and suffered the consequences.

I hope you learn from my mistakes.

1. Use your commonsense. Don’t believe everything you hear, read, or see.
2. Don’t authorise, buy, or sign up for ANYTHING unless you know what is, what it does, whether it works, and whether you need it.

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