Case Studies
Real life situations and problems which you can adapt to your own business
Yellow Pages Advertising – Are you Wasting Your Money?
Yellow Pages Vs. The Internet.
Your competitors could be making a killing from a tiny Yellow Pages Listing, while your hugely expensive display advertisement becomes less and less effective in generating business for you.
What you are about to read will probably shock you, and then delight you as you realise that you can take advantage of something that almost none of your competitors know anything about.
Building Mailing Lists – 2 VERY different approaches
I just received an email from Lyris offering a guide with 10 rules for writing headlines.
Link here:
Stellar Subject Lines: 10 Rules That Get Results
Check out the info that they require from people to get access to it!
They must be joking!
Do “ordinary” people out there still give out so much stuff to get a free report?
Edit: half an hour later.
By contrast, here’s the latest blog post by Michael Fortin which has just arrived.
http://www.michelfortin.com/capture-captivate-attention/
I recommend that you read it.
There’s a huge difference in marketing styles demonstrated here.
Lyris want EVERYTHING from you before they give you something of unknown value.
Micheal wants NOTHING from you before he gives you very useful information. And I’ll bet that what he gives you will run rings around whatever is in the 10 rules from Lyris.
Of course, both are building lists. With a big difference.
The people on Michaels list are there because they WANT to be. He makes you WANT to sign up to his newsletter by the sheer quality of his content.
The people on the Lyris list are there because they HAVE to be.
How are you building YOUR lists?
cheers,
Eric G.
Quick Website Tip: Put contact Details on EVERY page.
Many websites only show their contact details on a special contact page.
This is a mistake that could be costing you business.
Many people use the internet for research, and print out WEB pages for later reference.
If your contact details are not on this page,
Red Bubble – Selling Your Art on the Internet
Artists and Photographers trying to sell their work on the internet generally give up because of the difficulties involved with setting up online galleries, payment systems, creating prints, collecting money, packaging and posting, etc.
It just gets too hard.
Unlikely Internet Success Stories
LO,
Pretty well anything can be promoted successfully on the internet if you are creative about it.
Even if it’s unsexy and boring.
Exhibit 1: Blendtec
Consider the problem faced by Tom Dickson, founder of Blendtec.
He makes home blenders. Hardly an exciting item.
Here’s what he did to promote blender sales for his ailing company.
