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	<title>Comments on: Building Mailing Lists &#8211; 2 VERY different approaches</title>
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		<title>By: web2mayhem</title>
		<link>http://TheInternetBloke.com/case-studies/building-mailing-lists/comment-page-1#comment-601</link>
		<dc:creator>web2mayhem</dc:creator>
		<pubDate>Mon, 15 Mar 2010 03:53:42 +0000</pubDate>
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		<description>thanks !!  very helpful post!</description>
		<content:encoded><![CDATA[<p>thanks !!  very helpful post!</p>
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		<title>By: admin</title>
		<link>http://TheInternetBloke.com/case-studies/building-mailing-lists/comment-page-1#comment-535</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Thu, 25 Feb 2010 05:57:35 +0000</pubDate>
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		<description>Thank you for taking the time to comment here Michel.

And it&#039;s with a feeling of horror that I&#039;ve noticed for the first time that your first name is Michel, and not Michael. 
My apologies.
Eric G.</description>
		<content:encoded><![CDATA[<p>Thank you for taking the time to comment here Michel.</p>
<p>And it&#8217;s with a feeling of horror that I&#8217;ve noticed for the first time that your first name is Michel, and not Michael.<br />
My apologies.<br />
Eric G.</p>
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		<title>By: Michel Fortjn</title>
		<link>http://TheInternetBloke.com/case-studies/building-mailing-lists/comment-page-1#comment-533</link>
		<dc:creator>Michel Fortjn</dc:creator>
		<pubDate>Wed, 24 Feb 2010 00:25:15 +0000</pubDate>
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		<description>Thank you, Eric. I appreciate the endorsement.

I think that the value proposition is unbalanced in that they are asking for too much in exchange for too little. In this day and age, where privacy is a huge issue, we need to make sure that the value in what we offer in return for what we are requesting from people needs to be properly balanced.

To me, it&#039;s like asking for a job in exchange for a resume, without having gone through the process of an interview. You can&#039;t do that -- at least, not as easily as you once did.

If they offered an actual product (not just some flimsy special report), or a newsletter subscription that&#039;s actually worth money, or an entry into a contest with a prize substantial enough to justify that kind of information.

Now, you might be asking me, &quot;How substantial?&quot; The question I would ask you in return is, &quot;How much is your personal information worth? Or better yet, how much is your privacy worth?&quot;

Something to think about.

Thank you for this discussion.</description>
		<content:encoded><![CDATA[<p>Thank you, Eric. I appreciate the endorsement.</p>
<p>I think that the value proposition is unbalanced in that they are asking for too much in exchange for too little. In this day and age, where privacy is a huge issue, we need to make sure that the value in what we offer in return for what we are requesting from people needs to be properly balanced.</p>
<p>To me, it&#8217;s like asking for a job in exchange for a resume, without having gone through the process of an interview. You can&#8217;t do that &#8212; at least, not as easily as you once did.</p>
<p>If they offered an actual product (not just some flimsy special report), or a newsletter subscription that&#8217;s actually worth money, or an entry into a contest with a prize substantial enough to justify that kind of information.</p>
<p>Now, you might be asking me, &#8220;How substantial?&#8221; The question I would ask you in return is, &#8220;How much is your personal information worth? Or better yet, how much is your privacy worth?&#8221;</p>
<p>Something to think about.</p>
<p>Thank you for this discussion.</p>
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