I just received an email from Lyris offering a guide with 10 rules for writing headlines.
Link here:
Stellar Subject Lines: 10 Rules That Get Results

Check out the info that they require from people to get access to it!
They must be joking!
Do “ordinary” people out there still give out so much stuff to get a free report?

Edit: half an hour later.
By contrast, here’s the latest blog post by Michael Fortin which has just arrived.
http://www.michelfortin.com/capture-captivate-attention/
I recommend that you read it.

There’s a huge difference in marketing styles demonstrated here.

Lyris want EVERYTHING from you before they give you something of unknown value.
Micheal wants NOTHING from you before he gives you very useful information. And I’ll bet that what he gives you will run rings around whatever is in the 10 rules from Lyris.

Of course, both are building lists. With a big difference.
The people on Michaels list are there because they WANT to be. He makes you WANT to sign up to his newsletter by the sheer quality of his content.

The people on the Lyris list are there because they HAVE to be.

How are you building YOUR lists?

cheers,
Eric G.

I’m very attracted to people who have commonsense, and Perry Marshall has got lots of it.

I read his newsletters I read as soon as they arrive in my inbox.
Today’s is a beauty. Perry looks at the problems of education systems.

The ones that prepare our kids for the world.

He comes to the conclusion that there’s something really wrong with systems that take 13 years to take our kids to a level which barely qualifies them for a $7 per hour job at a fast food store.

But it’s also an inspiring article.
Read it and let me know if you agree.

The gigantic horrible lie about education

regards,
Eric G.

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Hi,

I case you haven’t noticed, video is the new “Wunderkind” of the internet , and it will make you money, cure cancer, and grow back your hair.

Some people use video very well. Others – err – don’t.

Warning: RANT ahead.
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