1. You Need Your Own Domain Name:

A domain name is an internet address that is controlled by you. It uniquely identifies your business on the internet. ( ie www.yourname.com)

A domain name about the cheapest investment you’ll ever make for your business. The two main benefits are:

· It gives your business a professional image.

· You promote YOUR business every time you give out your email or website address.

(After all, why give free publicity to some other company (ie Yahoo, AOL, or Bigpond) if you use their name in your email address)

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How Many Home Pages are there on your website?

The old concept of having a main home page, and then links to many other pages to find what you want  is the traditional way of building a website.

So if someone was searching for “ferrets as pets”, the link would take them to the homepage of a ferret site, where they had to hunt around – possibly through several layers of menus – to eventually find a page about having ferrets as pets.

However, the increased power and effectiveness of search engines and websites mean that people expect to put a term into a search engine, click on one of the results, and start reading about exactly what they want to see.

So they’d expect to land exactly on a page that discusses the topic of having a ferret as a pet. This means that the selection of keywords, and writing content that precisely addresses that keyword, is vitally important.

So you should be constructing your site as if ANY page of your site is effective as your home page – with links, information, and contact details.

In these days of laser focussed keyword targetting,  it is common for an entire page to be written just for one keyword phrase.

This is very difficult to maintain and update  if your website is a traditional static type of site that has been created for you by a developer – but very simple if you are using something like WordPress as the engine that runs your website.